Introduction To E-Commerce As A Digital Marketing Channel Through The Shopee Platform For Members Of The Jetis Makmur Disability Communication Forum (FKDJM) PENGENALAN E-COMMERCE SEBAGAI MEDIA PEMASARAN DIGITAL MELALUI PLATFORM SHOPEE BAGI ANGGOTA FORUM KOMUNIKASI DISABILITAS JETIS MAKMUR (FKDJM) Section Articles

Abstract

ABSTRACT. Digital technology provides opportunities for business owners to expand their marketing through e-commerce, but using it requires basic knowledge and skills. This community service activity aims to introduce e-commerce as a digital marketing medium and teach members of the Jetis Makmur Disability Communication Forum (FKDJM) how to use Shopee. The activity was held on July 27, 2026, at the FKDJM Secretariat in Jetis, South Klaten, with 14 members participating. The method used was a descriptive approach involving lectures, discussions, and hands-on practice using Shopee. The material covered the concept of e-commerce, types and examples of platforms, and the basics of using Shopee. Two participants took part in the hands-on practice, with one successfully completing the process of creating a seller account and entering complete product information. The results of the activity revealed differences in participants’ engagement and skills throughout the activity. Future e-commerce training should be conducted in a phased, practical, and inclusive manner, tailored to the participants’ needs.

Keywords: E-commerce; Digital Marketing; Shopee; Disability; Digital Literacy

ABSTRAK. Teknologi digital memberikan peluang bagi pelaku usaha untuk mengembangkan pemasaran melalui e-commerce, namun penggunaannya memerlukan pengetahuan dan keterampilan dasar. Kegiatan pengabdian ini bertujuan untuk memberikan pengenalan e-commerce sebagai media pemasaran digital serta penggunaan Shopee kepada anggota Forum Komunikasi Disabilitas Jetis Makmur (FKDJM). Kegiatan dilaksanakan pada 27 Juli 2026 di Sekretariat FKDJM, Jetis, Klaten Selatan, dengan melibatkan 14 anggota. Metode yang digunakan adalah pendekatan deskriptif melalui penyampaian materi, diskusi, dan praktik penggunaan Shopee. Materi mencakup pengertian e-commerce, jenis dan contoh platform, serta penggunaan dasar Shopee. Praktik diikuti secara langsung oleh dua peserta, dengan satu peserta berhasil mengikuti proses pembuatan akun penjual dan pengisian informasi produk secara lengkap. Hasil kegiatan menunjukkan adanya perbedaan keterlibatan dan kemampuan peserta selama kegiatan. Pengenalan e-commerce selanjutnya perlu dilakukan secara bertahap, praktis, dan inklusif sesuai kebutuhan peserta.

Kata Kunci: E-Commerce; Pemasaran Digital; Shopee, Disabilitas, Literasi Digital