Support For The Creation Of Brand And Packaging As Well As Business Management Improvement As Efforts To Enhance The Competitiveness Of Msme Products In Tanjung Baru District, Tanah Datar Regency PENDAMPINGAN PEMBUATAN MEREK DAN KEMASAN SERTA PERBAIKAN MANAJEMEN USAHA SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK UKM DI KECAMATAN TANJUNG BARU KABUPATEN TANAH DATAR Section Articles

Abstract

This community service activity was conducted at Bu Yesi's Crackers Jangek Business located in Tanjung Baru District, Tanah Datar Regency. The situational analysis showed that the sales of Jangek crackers produced by the partner have already covered Tanah Datar Regency and Payakumbuh City in West Sumatra Province. Unfortunately, the product does not yet have a marketable brand and packaging. Marketing has been carried out solely through traditional word-of-mouth, and the partner's business location has not yet been marked with signage, making it difficult for the partner to develop their business. Additionally, business management, especially in the financial sector, has not been well documented, causing difficulties in determining the financial position of the business.

The purpose of this community service activity is to provide assistance to SMEs through the creation of a brand and packaging, as well as improving business management, particularly in financial management, to enhance the competitiveness of the partner's Jangek crackers.

The methods used in this activity include lectures and discussions to address the problems faced by the partner, followed by demonstrations of brand design and packaging, as well as financial record-keeping training for the partner.

The main output of this assistance activity is the establishment of a brand, improved packaging, and financial record-keeping for the partner's business, which can increase the competitiveness of the product, marked by increased production scale, sales, income, and the welfare of both business owners and workers.