Qastalano RI, Nugroho RA, Abrori I, Bahanan M. The Effect of Digital Ad Personalization and User-Generated Content on Impulse Buying: Hedonic Value as an Intervening Variable among Shopee and TikTok Shop Users in the Tapal Kuda Region, East Java: DIGITAL AD PERSONALIZATION DAN USER GENERATED CONTENT TERHADAP IMPULSE BUYING: PERAN HEDONIC VALUE SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DAN TIKTOK SHOP DI WILAYAH TAPAL KUDA, JAWA TIMUR. Ekonomipedia [Internet]. 2026 Nov. 2 [cited 2026 Nov. 3];4(2):250-66. Available from: https://journals.gesociety.org/index.php/ekonomipedia/article/view/721