Qastalano, R. I., Nugroho, R. A., Abrori, I. and Bahanan, M. (2026) “The Effect of Digital Ad Personalization and User-Generated Content on Impulse Buying: Hedonic Value as an Intervening Variable among Shopee and TikTok Shop Users in the Tapal Kuda Region, East Java: DIGITAL AD PERSONALIZATION DAN USER GENERATED CONTENT TERHADAP IMPULSE BUYING: PERAN HEDONIC VALUE SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DAN TIKTOK SHOP DI WILAYAH TAPAL KUDA, JAWA TIMUR”, Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis, 4(2), pp. 250–266. doi: 10.55043/ekonomipedia.v4i2.721.