QASTALANO, R. I.; NUGROHO, R. A.; ABRORI, I.; BAHANAN, M. The Effect of Digital Ad Personalization and User-Generated Content on Impulse Buying: Hedonic Value as an Intervening Variable among Shopee and TikTok Shop Users in the Tapal Kuda Region, East Java: DIGITAL AD PERSONALIZATION DAN USER GENERATED CONTENT TERHADAP IMPULSE BUYING: PERAN HEDONIC VALUE SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DAN TIKTOK SHOP DI WILAYAH TAPAL KUDA, JAWA TIMUR. Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 250–266, 2026. DOI: 10.55043/ekonomipedia.v4i2.721. Disponível em: https://journals.gesociety.org/index.php/ekonomipedia/article/view/721. Acesso em: 3 nov. 2026.