PAMUNGKAS, M. B.; AKBAR, F.; QONITA, V. L.; ERWINSYAH. The Influence of AI Avatar Content by TikTok Affiliators on Fashion Product Purchase Intention: The Sequential Mediating Roles of Authenticity Perception and Consumer Trust: PENGARUH KONTEN AI AVATAR PADA AFILIATOR TIKTOK TERHADAP MINAT BELI PRODUK FASHION: PERAN MEDIASI PERSEPSI AUTENTISITAS DAN KEPERCAYAAN. Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 230–239, 2026. DOI: 10.55043/ekonomipedia.v4i2.674. Disponível em: https://journals.gesociety.org/index.php/ekonomipedia/article/view/674. Acesso em: 5 aug. 2026.