SHOLEHAT, P. lestari; ALFIKRI; ARNAYULIS. Factors Influencing Generation Z to Purchase Viral Culinary Products at the Batang Agam Payakumbuh Street Food Area: FAKTOR YANG MEMENGARUHI GENERASI Z MEMBELI PRODUK KULINER VIRAL DI STREET FOOD BATANG AGAM PAYAKUMBUH. Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 344–354, 2026. DOI: 10.55043/ekonomipedia.v4i2.744. Disponível em: http://journals.gesociety.org/index.php/ekonomipedia/article/view/744. Acesso em: 12 nov. 2026.