Business Feasibility Analysis Of A Photography, Videography, And Livestreaming Service Business (Case Study: Nimedia Creative) ANALISIS KELAYAKAN BISNIS PADA USAHA JASA FOTOGRAFI, VIDEOGRAFI, DAN LIVESTREAM (STUDI KASUS: NIMEDIA CREATIVE) Section Articles

Abstract

Abstract. The development of the digital creative industry has increased public demand for photography, videography, and livestream services as tools for documentation, promotion, and publication. This condition creates opportunities for creative business actors to develop sustainable businesses. This study aims to analyze the business feasibility of NIMedia Creative as a provider of photography, videography, and livestream services in Banyumas Regency. The study employed a qualitative descriptive approach using a case study method. Data were collected through observation, interviews, documentation, and literature review, then analyzed based on market and marketing, technical and operational, human resources, and financial aspects. The results indicate that NIMedia Creative has considerable market potential, supported by adequate production facilities, a structured work system, flexible human resources, and good financial management. Overall, NIMedia Creative has promising prospects and is feasible for further development in the digital creative industry.

Abstrak. Perkembangan industri kreatif digital telah meningkatkan kebutuhan masyarakat terhadap layanan fotografi, videografi, dan livestream sebagai sarana dokumentasi, promosi, dan publikasi. Kondisi ini membuka peluang bagi pelaku usaha kreatif untuk mengembangkan bisnis yang berkelanjutan. Penelitian ini bertujuan menganalisis kelayakan bisnis NIMedia Creative sebagai penyedia jasa fotografi, videografi, dan livestream di Kabupaten Banyumas. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus. Data diperoleh melalui observasi, wawancara, dokumentasi, dan studi literatur, kemudian dianalisis berdasarkan aspek pasar dan pemasaran, teknis dan operasional, sumber daya manusia, dan keuangan. Hasil penelitian menunjukkan bahwa NIMedia Creative memiliki peluang pasar yang cukup besar, didukung fasilitas produksi yang memadai, sistem kerja terstruktur, sumber daya manusia yang fleksibel, serta pengelolaan keuangan yang baik. Secara keseluruhan, NIMedia Creative memiliki prospek yang baik dan layak untuk terus dikembangkan.